Digital Products

Cable and satellite TV are about four years ahead of landline telephone on the same displacement journey, measured from each product's own peak household penetration. Drawing on Recon Analytics' video survey data, this report examines the remaining subscribers and cord-cutters driving the decline, why age is the moat that is expiring, and why the young households that buy live sports are choosing a vMVPD over cable and satellite.

Roughly one in six U.S. small and midsize businesses would not recommend their internet provider, yet almost all of them stay. Drawing on the Recon Analytics Business Telecom Pulse, this guide explains why unhappy business customers stay, how the top ISPs serve SMBs, and gives a practical playbook for negotiating with a current provider or switching cleanly.

Co-authored by Don Kellogg and Tanya Masiello, this report argues that AI is repricing American work along a line between execution and judgment. Drawing on Recon Analytics' AI Pulse Study, federal occupation data, and external payroll research, it shows execution-heavy work losing value while judgment-rich work commands a growing premium, with the sharpest disruption concentrated among younger, entry-level workers.

Enterprise AI is entering a new competitive phase, and Claude is beginning to establish itself as a credible alternative to the market's largest AI platforms. While ChatGPT, Google Gemini, and Microsoft Copilot continue to dominate overall workplace usage, Claude is quietly building momentum where long-term enterprise success is measured: sustained adoption, employer investment, and professional workflows. Using data from more than 320,000 U.S. survey responses, this report examines how Claude's position has evolved over the past year, where professionals are using it at work, and which industries are driving its commercial growth. It analyzes awareness trends, workplace adoption, employer-funded subscriptions, and the concentration of Claude's customer base to better understand the factors shaping its competitive trajectory. Rather than focusing on model capabilities alone, this research explores the business dynamics behind enterprise AI adoption. The findings provide executives, investors, and technology leaders with a data-driven perspective on where Claude is succeeding today, where its competitive advantages are emerging, and the strategic opportunities that could determine its next stage of growth.

Americans love their smartphones but resent the financing arrangements that increasingly deliver them. Drawing on approximately 337,000 U.S. wireless interviews conducted over twelve months, Demanded and Hated examines the central contradiction of handset subsidies: the device deal is the lowest-rated dimension of the wireless experience, yet it remains one of the most powerful reasons customers switch carriers. The report compares subsidized, financed, paid-off, outright-purchase, and bring-your-own-device customers across satisfaction, churn, demographics, upgrade behavior, and lifetime value. It finds that customers still paying for a device are the least satisfied and most likely to say they intend to leave, while the financing balance often delays their actual departure. Despite that resentment, subsidized customers remain more profitable on average because they maintain richer plans, attach more device protection, carry more lines, and remain with their carrier longer. Designed for wireless executives, investors, device manufacturers, and industry strategists, this report explains why handset subsidies still work, why their economics are deteriorating, and how emerging no-subsidy, BYOD, and converged-service strategies could reshape U.S. wireless competition.

America spent more than a decade and tens of billions of dollars attempting to close the digital divide. Yet beneath the headline statistics lies a far more complex communications landscape. Millions of Americans remain connected in different ways, challenging long-held assumptions about broadband adoption, consumer behavior, and digital inclusion. Drawing on more than 1.8 million interviews from the Recon Analytics Pulse, combined with data from the U.S. Census Bureau, NTIA, and CDC, Half-Connected America examines the distinct connectivity segments shaping today's communications market. It explores how these households differ, how they should be measured, and why understanding those differences matters for operators, investors, equipment vendors, and policymakers. Designed for executives responsible for broadband strategy, wireless competition, public policy, and infrastructure investment, this report provides a comprehensive data-driven framework for evaluating one of the most important and least understood shifts in the U.S. communications market.

This research report explores how Americans perceive artificial intelligence through the lenses of fear, optimism, and real-world experience, arguing that the future of AI adoption may depend less on reducing concerns and more on demonstrating meaningful value. By examining attitudes across different segments of the population, the report offers strategic insights into the factors shaping public acceptance and what organizations can do to encourage broader engagement with AI technologies.

This research note examines how Starlink and other low Earth orbit satellite providers are reshaping in-flight connectivity, airline loyalty economics, and competitive positioning following the SpaceX IPO, with implications for both airline executives and investors.

SpaceX's valuation includes a large AI premium, but only part of that premium depends on Grok. This report breaks Goldman's 2030 AI revenue projection into its underlying pieces and sizes the Grok-dependent portion at roughly 14%. Drawing on Recon Analytics AI Pulse data, the analysis benchmarks Grok users against more than 44,000 US AI users to evaluate whether Grok's adoption, satisfaction, willingness to pay, and trust profile can support the revenue implied by the projection.

Consumer AI is rapidly adopting the monetization playbook that transformed search, social media, and streaming. This report examines whether advertising can become the primary engine of long-term growth for AI platforms and explores the relationship between user behavior, subscription economics, and platform strategy across the consumer AI market. Drawing on Recon Analytics consumer research, the analysis evaluates how monetization decisions may shape competition among leading AI providers and influence the future economics of consumer artificial intelligence.