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Closing The Gap: T-Mobile's Push For Large And Midsize Business

By Daryl Schoolar , Analyst & Director

T-Mobile’s network performance now ranks among the best in the U.S., validated by third-party benchmarks, yet large and midsize businesses continue to favor AT&T and Verizon due to gaps in perception, relationships, and service awareness. Based on survey data from 4,500+ business decision-makers, the analysis quantifies these barriers and highlights T-Mobile’s efforts to address them while underscoring the growing competitive impact of offerings like SuperMobile and AI voice translation.

Read Research Note Daryl Schoolar
21 Pages Length
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April 27, 2026 • 21 pages

Introduction

T-Mobile has quietly built one of the best mobile networks in the United States---third-party data from Ookla, Opensignal, and J.D. Power confirms it. So why are large and midsize businesses still choosing AT&T and Verizon? The answer has less to do with reality and more to do with perception, relationships, and awareness. This report identifies exactly where those gaps are, how wide they are, and what T-Mobile is doing---and still needs to do---to close them.

Drawing on original Recon Analytics survey data from more than 4,500 large and midsize business respondents, the report quantifies the network perception problem holding T-Mobile back, efforts the company is taking to build stronger relationships with larger businesses, general awareness of T-Mobile's breadth of services, and the competitive threat posed by T-Mobile’s SuperMobile and AI voice translation.

Table of Contents

  1. 1. Executive Summary 2
  2. 2. T-Mobile's Market Position 3
  3. 3. Overcoming Negative Network Perceptions 4
  4. 3.1 Network Perception as Barrier to Using T-Mobile 4
  5. 3.2 How T-Mobile is Changing its Network Perception 7
  6. 4. Relationship Building 10
  7. 5. Service Portfolio and Offerings 14
  8. 5.1 Service Portfolio Awareness 14
  9. 5.2 SuperMobile 15
  10. 5.3 AI Voice Translation 17
  11. 6. Conclusions 20
  12. 7. Data Sources and Methodology 21