Roger Entner in addition to leading Recon Analytics advises telecom, media, and technology companies on strategic and tactical business issues as well as public policy issues to enable them to compete better in the marketplace. Under Roger’s leadership, Recon Analytics has conceptualized and developed the fastest, largest, and most agile customer insights service available. The Customer Pulse service is available covering consumers and businesses in the telecom, AI, and airline industries in multiple languages and counties.
Before founding Recon Analytics in 2011, Roger was the Senior Vice President, Head of Telecom Research of The Nielsen Company, at the time the largest telecom and overall market research provider in the world. Before that he was Senior Vice President, Communications Sector for IAG Research, Vice President, North American Telecoms for Ovum, and the Director of the Yankee Group’s Mobile Service Provider Practice.
Roger is an expert in the competitive dynamics of the US telecom market and how all the pieces of the telecom operator value chain from infrastructure suppliers, software and device vendors to the customer work together and how they can be optimized. He has a deep understanding of the consumer and business customer trends that drive the telecom industry.
Roger has been at the forefront of telecom industry research and analysis. Roger introduced the concept of Customer Lifetime Value (CLV) to the telecom industry. He developed the concept and first wrote about the mobile handset replacement cycle. He first wrote about the economic impact of the wireless industry on the US economy and pioneered the concepts of the effective price per minute, message, and megabyte.
His research has been cited in six Annual FCC Mobile Wireless Competition Reports to Congress. Roger’s research around wireless market trends and usage patterns has been cited by the White House’s Council of Economic Advisors, the Department of Defense, and FCC Commissioners as foundational components to formulate the policies of the United States when it comes to wireless. He has testified before the United States Congress on the impact of the wireless industry on the US economy, the demand for spectrum, and issues around the deployment of wireless infrastructure. He’s been widely quoted in most of the premier news outlets around the world.
Roger is the Co-Chairman of the Boston Warburg Chapter of the American Council on Germany. Roger has been an advisor to the National Science Foundation and is on the advisory boards of several start-ups.
Roger received a Bachelor of Arts in Business Organization, from the Heriot-Watt University in Edinburgh, United Kingdom, and Master of Business Administration from the George Washington University in Washington, DC and an Honorary Doctor of Science from the Heriot-Watt University.