Archives: Team

Laura Fernandez joined Recon Analytics in 2025 as an Analyst. She contributes to dashboard creation, survey development, data cleansing, and processing. Fluent in both English and Spanish, she also translates and provides insights for Spanish-language survey versions.

Before joining Recon Analytics, Laura worked as a Data Analyst on the Data Marketplace team at Sherwin-Williams. She also held research roles at Case Western Reserve and The Ohio State University, focusing on maternal health and nutrition through surveys and demographic data. Her analytics expertise includes data visualization, managing large datasets, and using ArcGIS to map food insecurity in urban environments. She has contributed to several NIH-funded studies in roles ranging from Data Analyst to Study Coordinator. Laura applies her data analytics skills and survey research experience to contribute to the design and delivery of projects at Recon Analytics.

She holds a bachelor’s degree in public health and a Master of Public Health in Epidemiology, both from The Ohio State University.

Tole Hart was named Director in 2026. He is responsible for providing actionable insights into the consumer telecommunications market for Recon clients. He compiles over 6,000 surveys each week to deliver timely, actionable results that will impact companies’ financial success. These survey results include customer satisfaction measures, propensity to switch, and desire to choose telecom-related products and services.

Prior to being named Director, Tole served as a Senior Manager at Verizon, where he analyzed industry data and competitive intelligence—leveraging AI and regression techniques—to inform the board and senior leadership on a $120B business plan. He also built an enterprise-wide industry database that reduced research time by 60% and managed an expert network program for fast-turnaround strategic assessments and M&A initiatives.

Tole is an expert in the telecom market; his focus is on market trends, corporate and product goals, and company financials. He achieved the position of Director by leveraging his corporate experience at Verizon and his work as an analyst for Gartner and the Yankee Group. He led market research and consumer segmentation for top U.S. wireless carriers and OEMs at Yankee. Tole also served as a Research Director at Gartner for 13 years, acting as the North American lead analyst for consumer wireless services. While at Gartner, he was a prominent industry voice, with more than 500 media quotes in publications such as the Wall Street Journal, The New York Times, and CNBC.

Tole earned an MBA from Carnegie Mellon and holds a B.S. in Electrical Engineering from Swarthmore.

Scott Brady was named Analyst and Director in 2026. He is responsible for delivering actionable consumer insights and analysis in the telecommunications market on a weekly basis.

Prior to joining Recon, Scott worked as Senior Vice President at Ranlytics, responsible for all aspects of growing their innovative RF measurement business in the Americas. He previously worked as Chief Revenue Officer at RootMetrics, leading sales and customer relationships with leading telecommunications firms. Earlier in his carrier he was Senior Vice President at Nielsen, leading all client relationships driving actionable business insights for carriers and device manufacturers leveraging Nielsen’s deep portfolio of syndicated and custom research.  He has also worked in a number of strategy consulting roles for clients across the ecosystem from mobile operators to tower companies. He has also had startup roles focused on various aspects of telecommunications, including big data analytics, mobile applications and mobile advertising.

Scott is an expert in technology and strategy in the telecommunications market.

Scott earned his undergraduate Engineering degree from Dartmouth College and holds an MBA from UC Berkeley’s Haas School of Business.

Sanjay Mewada is the Chief Research Officer at Recon Analytics, focused on the analysis and impact of IT, network, and AI in the telecommunications and high-tech industries. At Recon, Sanjay brings three decades of experience, including his role in building two successful unicorns in telecommunications software and mobile infrastructure.

Sanjay is responsible for driving growth initiatives across Recon Analytics’ telecommunications and technology verticals, bringing deep industry expertise to help clients navigate the rapidly evolving landscape of AI, cloud, and digital transformation. He works closely with Recon’s analyst team to translate deep insights from consumer and enterprise users of AI, telecom, and IT platforms into actionable intelligence.

Before Recon Analytics, Sanjay was Worldwide Marketing Leader at Microsoft Azure, where he launched the Azure for Operators brand, products, and services. He collaborated closely with operators as they began their large-scale migration to cloud infrastructure, for a range of capabilities including private networks, multi-service edge, and autonomous operations.

Prior to Microsoft, Sanjay served as Chief Strategy and Marketing Officer at Affirmed Networks (acquired by MSFT), the provider of the industry’s first cloud-native standalone 5G mobile core. In this role, he worked closely with the product and CTO teams as the largest telecom operators across the globe to accelerate the adoption and migration to 5G.

Earlier, Sanjay spent fourteen years at NetCracker Technology as Chief Strategy Officer, supporting the company’s growth from a startup in 2005 through its sale to NEC Corporation and its subsequent expansion into BSS. He grew and scaled NetCracker’s product portfolio from inventory management to a complete suite of BSS and OSS products, and spearheaded the company’s SDN/NFV initiative, launching market-leading orchestration and 5G monetization solutions.

Most recently, Sanjay was Chief Strategy Officer at iOPEX Technologies, where he focused on driving growth through strategic partnerships across telecom and high-tech verticals. He collaborated closely with key external stakeholders—customers, partners, and analysts—articulating iOPEX’s vision and capabilities in AI-led operations transformation.

Throughout his career, Sanjay has been recognized as an industry thought leader, delivering keynotes at major industry events and serving as a trusted advisor to C-suite executives at the world’s largest telecommunications operators. He has served as a board member and executive committee member at industry standards bodies, including TM Forum.

Sanjay holds a master’s degree in international business and technology through a multi-disciplinary curriculum from The Fletcher School at Tufts University and Harvard Business School. He earned his Bachelor of Science in Physics from the University of Bombay and a degree in Management from SPJIMR.

Sarah joined Recon Analytics in 2024 as Analyst and Director. She is responsible for delivering actionable consumer insights and analysis in the telecommunications market on a weekly basis.

Prior to being named Analyst and Director, Sarah was a Principal Consultant working directly for executives at Microsoft providing end-to-end business and operations management. She also worked as a Strategy Consultant at Gartner in the Market Analytics Practice developing strategy and go-to-market plans from insights driven from data, primary research, and market projections for Fortune 500 firms.

Sarah currently serves on the Executive Board for the Design Museum of Chicago.

She earned her MBA in Strategy and Finance from Loyola University Chicago and holds a Bachelor of Arts in Economics and Philosophy from the University of Wisconsin-Madison.

Roger Entner in addition to leading Recon Analytics advises telecom, media, and technology companies on strategic and tactical business issues as well as public policy issues to enable them to compete better in the marketplace. Under Roger’s leadership, Recon Analytics has conceptualized and developed the fastest, largest, and most agile customer insights service available. The Customer Pulse service is available covering consumers and businesses in the telecom, AI, and airline industries in multiple languages and countries.

Before founding Recon Analytics in 2011, Roger was the Senior Vice President, Head of Telecom Research of The Nielsen Company, at the time the largest telecom and overall market research provider in the world. Before that he was Senior Vice President, Communications Sector for IAG Research, Vice President, North American Telecoms for Ovum, and the Director of the Yankee Group’s Mobile Service Provider Practice.

Roger is an expert in the competitive dynamics of the US telecom market and how all the pieces of the telecom operator value chain from infrastructure suppliers, software and device vendors to the customer work together and how they can be optimized. He has a deep understanding of the consumer and business customer trends that drive the telecom industry.

Roger has been at the forefront of telecom industry research and analysis. Roger introduced the concept of Customer Lifetime Value (CLV) to the telecom industry. He developed the concept and first wrote about the mobile handset replacement cycle. He first wrote about the economic impact of the wireless industry on the US economy and pioneered the concepts of the effective price per minute, message, and megabyte.

His research has been cited in six Annual FCC Mobile Wireless Competition Reports to Congress. Roger’s research around wireless market trends and usage patterns has been cited by the White House’s Council of Economic Advisors, the Department of Defense, and FCC Commissioners as foundational components to formulate the policies of the United States when it comes to wireless. He has testified before the United States Congress on the impact of the wireless industry on the US economy, the demand for spectrum, and issues around the deployment of wireless infrastructure. He’s been widely quoted in most of the premier news outlets around the world.

Roger is the Co-Chairman of the Boston Warburg Chapter of the American Council on Germany. Roger has been an advisor to the National Science Foundation and is on the advisory boards of several start-ups.

Roger received a Bachelor of Arts in Business Organization, from the Heriot-Watt University in Edinburgh, United Kingdom, and Master of Business Administration from the George Washington University in Washington, DC and an Honorary Doctor of Science from the Heriot-Watt University.

Rishij Mewada joined Recon Analytics in 2025 as an Analyst. He is responsible for aspects of internal operations, product development, and fundamental analysis.

Prior to joining Recon, Rishij worked as a Private Equity Analyst at Search Fund Accelerator. He was responsible for sourcing, analyzing, and conducting due diligence on industry agnostic companies in the lower-middle market.

He utilizes his wide-ranging functional experience to support Recon Analytics’ client team’s delivery and expand into new verticals.

Rishij graduated in 2020 and earned his master’s degree in neuroscience from Tulane University.

Mitch Klaassen was named Analyst and Director in 2023. He is responsible for B2B product research and development with a focus on telecommunications and technology markets, including Recon’s Business Pulse products delivering the fastest and most agile actionable business insights available.

Prior to Recon Analytics, Mitch worked at Cisco, as a product manager under portfolio strategy. Before Cisco he was a consulting director at Gartner in High-Tech and Telecom practice developing near-term and long-term strategies backed by data through primary research, market analytics and custom forecasting.

Mitch has an MBA from the University of Texas at Arlington and a Bachelor of Science in Business from Kansas State University.

Megan Hejja joined Recon Analytics in 2025 as a Director and Analyst. She is responsible for key aspects of Recon Analytics’ core solutions, including survey creation, data cleansing, and processing. Her client-agnostic role allows for neutral, thorough quality assurance and feedback.

She also plays a role in the product development team as Recon expands to new verticals.

Prior to joining Recon Analytics, Megan worked as a Product Manager at TransUnion where she was responsible for managing product development for a team of engineers who developed consumer segmentation and GIS mapping solutions. The product was licensed by Fortune 500 companies across industries including telecom, financial services, and entertainment. Before moving into product management, she held various roles related to this product including product support, consultant and software engineer.

She also worked as a product manager for Credit Union Leasing of America where she facilitated the development and quality assurance for their proprietary lease tracking software.

Megan’s background is in mathematics and software development.  She excels at streamlining business processes and understanding customer needs. She uses her experience in product management and engineering to refine and enhance Recon’s delivery process.

Megan earned her bachelor’s degree from Occidental college where she majored in Mathematics and was awarded the Benedict Freedman Senior Prize for Mathematics.