Recon Spanish-Language Wireless and Internet Pulse
Insights to Action: Speed. Fidelity. Impact.
Capture America's Largest Growth Demographic
Leaders in the telecommunications industry face a critical imperative: capture the largest growth demographic in the United States. The U.S. Hispanic market is not a monolith; it is a complex, diverse, and rapidly evolving segment with immense economic power. Enduring success requires moving beyond generic assumptions to deploy actionable, culturally-nuanced intelligence that is delivered at the speed of business.
From Cultural Insights to Market Leadership
The Recon Spanish Pulse is your definitive intelligence partner, dedicated to transforming market signals from this vital segment into clear, decisive action. We deliver both syndicated and proprietary large-dataset insights a magnitude faster than traditional research, ensuring your team can act, react, and lead with exceptional confidence to win this high-growth market.
From Question to Action in Days
Our mission is to empower telecom leaders to take fact-based, decisive action. Recon's Spanish Pulse platform is the engine that delivers on this promise. Each week, we conduct over 2,000 in-depth surveys exclusively with Spanish-speaking consumers, creating the largest and most current syndicated dataset available for this segment, paired with the agility of weekly confidential questions of your choosing to provide the answers you need.
Iterate Inside Your Competitor's Decision Cycle
Our massive weekly survey engine eliminates the traditional lag between question and answer. With the Spanish Pulse, you can pose your proprietary business questions about this specific demographic, from product appeal to campaign resonance or any other question one week and have fully validated, actionable response and analysis the next. This allows you to iterate and adapt as events unfold, giving you a decisive agility advantage over competitors who are still relying on outdated insights.
Fidelity: 360° View of the Hispanic Consumer
Decisions demand more than just speed; they demand unwavering confidence. We employ unified measures to benchmark the entire wireless and internet landscape through the lens of the Hispanic consumer, providing a level of clarity and comparability unique in the industry.
Data Fidelity & Statistical Reliability
Rigorous quality controls reject unqualified responses at a rate 4-times to 10-times the industry standard, providing unmatched first-party insights. Nuanced segmentation by country of origin, immigration generation, and acculturation eliminates blind spots.
Customer Experience Drivers
Detailed ratings across 18 distinct factors—from in-store experience to Spanish-language support availability—reveal what truly drives loyalty and acquisition within different Hispanic market segments.
Brand & Switching Dynamics
Track brand perception, switching intent, and churn drivers across key customer and competitor segments. Media consumption and communication preferences ensure effective engagement strategies.
Impact: Measurable Business Outcomes
Our first-party syndicated weekly data allows us to uncover signals that are invisible to others. By combining these insights with proprietary questions, we connect unique insights to action, helping you move from a critical question to confident implementation faster than ever before.
Optimize Product Strategy for Maximum Appeal
Our platform revealed that for 78% of Spanish-speaking consumers, a compelling plan for contacting family outside the U.S. is a top purchasing driver. This insight enables the precise bundling and marketing of international features to significantly increase acquisition and reduce churn within this key segment.
Refocus Marketing to Target the True Decision-Maker
We identified that in Spanish-speaking households, non-bill-paying spouses hold primary decision-making power 2.5-times more frequently than in English-speaking households. This allows for a strategic reallocation of marketing spend away from the bill payer to the key influencer, dramatically increasing campaign ROI.
De-Risk Economic Volatility with Proactive Retention
Our data shows Spanish-speaking consumers are 1.5-times more likely to actively seek ways to save on their wireless bill during periods of economic uncertainty. This foresight enables the proactive deployment of targeted retention offers, preserving market share and customer lifetime value when it matters most.
A Platform Built for Telecommunication Decision-Makers
Recon Spanish Pulse is a comprehensive intelligence solution designed to support your tactical and strategic decisions. Our partnership provides a continuous, forward-looking view into the market dynamics that determine success with the Hispanic consumer.
Competitive & Market Intelligence
Benchmark against key competitors, understand market share shifts, and uncover the "why" behind consumer choices in near real-time to maintain a competitive edge in this demographic.
Customer, Brand & Loyalty Optimization
Isolate the drivers of customer satisfaction, quantify the value of loyalty, and measure the true ROI of your marketing spend to build a stronger brand and grow your most valuable customer base.
Revenue, Product & Pricing Strategy
De-risk major investments by identifying the most compelling product bundles and offers, testing consumer appetite for new plans, and understanding pricing sensitivity before you launch.
Weekly Market Pulse
Leverage our weekly survey engine. Ask your most pressing questions on Thursday and get answers back on Monday, staying ahead of emerging trends and competitive shifts.
Weekly Executive Briefings
Receive a concise 10-20 slide PowerPoint analysis every Tuesday, followed by a strategic discussion with our industry experts to support your planning and execution.
Syndicated Dataset Access
Use the industry's largest and most current data platform on Spanish-speaking consumers for your own analysis and opportunity discovery via interactive Tableau dashboards.