Recon Consumer Wireless and Internet Pulse
Insights to Action: Speed. Fidelity. Impact.
Telecom Market Pressure Points
Leaders in the telecommunications industry face relentless pressure to make high-impact decisions with increasing speed and accuracy. Competitor promotions and market conditions shift abruptly, subscriber expectations evolve, and uncertainty threatens even the best-laid strategies. Enduring success requires actionable, fact-based intelligence delivered at the speed of business.
Your Trusted Intelligence Partner
The Recon Consumer Wireless & Internet Pulse service is your definitive intelligence partner, dedicated to transforming market signals into clear, decisive action. A trusted advisor in the industry, we serve the industry's leaders and deliver insights with unmatched fidelity and impact a magnitude faster than traditional research. Recon ensures your team can act, react, and lead with exceptional confidence—no matter how fast the world moves.
From Question to Action in Days
Our mission is to empower telecommunication leaders to take fact-based, decisive action. Recon's Consumer Pulse platform is the engine that delivers on this promise. Each week, we conduct 10,000 in-depth surveys with a panel of 30 million consumers, creating the largest and most current syndicated wireless and home internet dataset available, paired with the agility of weekly confidential questions of your choosing to provide the answers you need.
Iterate Inside Your Competitor's Decision Cycle
Our massive weekly survey engine eliminates the traditional lag between question and answer. With the Consumer Pulse, you can pose your proprietary business questions about this specific demographic, from product appeal to campaign resonance or any other question one week and have fully validated, actionable response and analysis the next. This allows you to iterate and adapt as events unfold, giving you the agility advantage over competitors who are still relying on outdated insights.
Fidelity: 360° View of the Consumer Wireless and Internet Market
Decisions demand more than just speed; they demand unwavering confidence. We employ unified measures to benchmark the entire consumer wireless and internet landscape, providing a level of clarity and comparability unique in the industry.
Data Fidelity & Statistical Reliability
Rigorous quality controls reject unqualified responses at a rate 4-times to 10-times the industry standard, providing unmatched first-party insights and confidence that you are making decisions based on accurate and truthful answers. With over 450,000 consumer-focused surveys annually, quality, depth and breadth eliminate blind spots and allow you to go deeper with confidence.
Customer Experience Drivers
Move beyond generic ratings to measure satisfaction across 18 distinct factors—from in-store experience to network performance—to understand what truly drives "Overall Experience."
Usage & Subscription Dynamics
Track brand perception, switching intent, loyalty program effectiveness, promotional effectiveness and the underlying reasons for churn and consideration across your key customer and competitor segments.
Impact: Measurable Business Outcomes
First-party syndicated weekly data allows us to uncover signals that are invisible to others. By combining these insights with proprietary questions, we connect unique insights to action, helping you move from a critical question to confident implementation faster than ever before.
Optimize Family Plan Acquisition
Our platform identified that families are more influenced by multi-line discounts and BOGO offers than by having the latest technology. This insight enabled the reallocation of marketing spend to promotions that directly resonated with high-ARPU family accounts, increasing conversion in this critical segment.
Affirm Premium Brand Positioning
Our analysis showed that 71% of recent switchers to a leading carrier reported paying the same or more than their previous plan, demonstrating a clear willingness among high-value customers to pay for superior service.
Product & Pricing Strategy
Our platform identified that high-quality in-home Wi-Fi is a powerful, underleveraged driver for new subscriber sign-ups. We found 26% of switch intenders would join a provider specifically for higher quality in-home Wi-Fi, enabling a client to de-risk investment in a key product and evolve marketing campaigns to focus on a consumer pain point which ultimately led to a substantial impact on gross adds.
A Platform Built for Telecommunication Decision-Makers
The Recon Consumer Wireless & Internet Pulse is a comprehensive intelligence solution designed to support your most critical decisions. Our partnership provides a continuous, forward-looking view into the market dynamics that determine success.
Competitive & Market Intelligence
Benchmark against key competitors, understand market share shifts, and uncover the "why" behind subscriber choices in near real-time to maintain a competitive edge.
Customer, Brand & Loyalty Optimization
Isolate the drivers of customer satisfaction, quantify the value of loyalty, and measure the true ROI of your marketing spend to build a stronger brand and grow your most valuable customer base.
Revenue, Product & Pricing Strategy
De-risk major investments by identifying the most compelling product bundles and offers, testing consumer appetite for new plans, and understanding pricing sensitivity before you launch.
Weekly Market Pulse
Leverage our weekly survey engine. Ask your most pressing questions on Thursday and get answers back on Monday, staying ahead of emerging trends and competitive shifts.
Weekly Executive Briefings
Receive a concise 10-20 slide PowerPoint analysis every Tuesday, followed by a strategic discussion with our industry experts to support your planning and execution.
Syndicated Dataset Access
Utilize the industry's largest and most current data platform for your own analysis and opportunity discovery via interactive Tableau dashboards.