Recon Business Wireless and Internet Pulse
Insights to Action: Speed. Fidelity. Impact.
Business Telecom Intelligence at Market Speed
Leaders in the business telecommunications sector face a uniquely complex market. Business needs are fragmenting; disruptive technologies like FWA and SASE are redrawing competitive lines, and the pressure to secure and grow high-value accounts has never been greater. Enduring success in this environment requires more than just data; it demands actionable, fact-based intelligence delivered at the speed of business.
Transform Market Signals into Executive Action
The Recon Business Wireless & Internet Pulse is your definitive intelligence partner, engineered to transform complex market signals into clear, decisive action. As a trusted advisor to industry leaders, we deliver insights with unmatched fidelity and impact—at a magnitude faster than traditional research. Recon ensures your executive team can act, react, and lead with exceptional confidence as you navigate the strategic challenges of the business market.
From Question to Action in Days
Our mission is to empower telecommunication leaders to take fact-based, decisive action. The Business Pulse platform is the engine that enables our service to uniquely deliver on this promise. Through continuous, in-depth surveys with thousands of business decision-makers each month, we've created the largest and most current syndicated business wireless and internet dataset available, paired with the agility of monthly confidential questions of your choosing to provide the answers you need.
Iterate Inside Your Competitor's Decision Cycle
Our high-frequency survey engine eliminates the traditional lag between a strategic question and a validated answer. With Business Pulse, you can pose critical business questions—testing a new pricing structure, evaluating a competitive threat, or refining GTM messaging—one month and have actionable analysis the next. This allows you to adapt as events unfold, giving you a decisive agility advantage over competitors still waiting for data.
Fidelity: 360° View of the Business Wireless and Internet Market
High-stakes decisions demand unwavering confidence. We employ uniform measures to benchmark the entire business telecommunications landscape, providing a level of clarity and comparability unique in the industry.
Data Fidelity and Statistical Reliability
Rigorous scrubbing of responses provides unmatched quality of first-party insights from business leaders. We reject 50% of respondents not sufficiently familiar with the topics and their own company at the level we demand. This allows you to make decisions on insights you can trust.
Customer Experience Drivers
Measure satisfaction across 16 distinct service components—from network reliability to billing clarity—to understand what truly drives business customer loyalty and spending.
Sales & Marketing Effectiveness (Hustle Index)
Track the frequency and quality of your sales and marketing outreach against every competitor, providing a clear view of how effectively you are engaging both existing clients and high-value prospects.
Impact: Measurable Business Outcomes
Our discrete research approach allows us to uncover signals that are invisible to others. We connect unique insights to action, helping you move from a critical question to confident implementation faster than ever before.
Pinpointing Competitive Threats
Our experience-specific tracking revealed that while a major competitor was winning new accounts, its satisfaction for "Enterprise Onboarding" was critically low. This identified a crucial 90-day window of vulnerability, enabling our client to launch a targeted win-back campaign that captured 15% of those at-risk, high-value customers.
Optimizing Product & Pricing Strategy
Our platform de-risked a major investment in a new Fixed Wireless Access (FWA) solution by identifying that mid-market businesses valued guaranteed service levels over raw speed. This insight allowed our client to restructure their offer, leading to a 20% higher adoption rate and 12% greater margin than initially projected.
Accelerating Sales & Go-to-Market
The Hustle Index showed a client's sales outreach was underperforming in the enterprise segment. The data revealed that while competitors led with technical specifications, decision-makers were more receptive to ROI-focused business cases. A pivot in sales messaging directly led to a shorter sales cycle and a 10% increase in the qualified sales pipeline.
A Platform Built for Telecommunication Decision-Makers
Recon Business Wireless & Internet Pulse is a comprehensive intelligence solution designed to support your most critical tactical and strategic decisions. Our partnership provides a continuous, forward-looking view into the market dynamics that determine success.
Competitive & Market Intelligence
Benchmark against key competitors, understand market share shifts, and uncover the "why" behind business purchasing decisions in near real-time.
Customer, Brand & Loyalty Optimization
Isolate the drivers of business customer satisfaction, quantify the value of loyalty, and measure the true ROI of your marketing spend to strengthen your brand in key verticals.
Go-to-Market, Product & Pricing Strategy
De-risk major investments by identifying the most compelling product bundles and promotional benefits, testing appetite for new services, and understanding pricing sensitivity before you launch.
Monthly Market Pulse
Leverage our monthly survey engine. Ask your most pressing questions and get answers by the end of the month.
Executive Briefings
Receive concise, actionable analysis and strategic guidance from our industry experts to support your planning and execution.
Syndicated Dataset Access
Utilize the industry's largest and most current B2B wireless and internet data platform for your own analysis and opportunity discovery via interactive Tableau dashboards.