1st-party Airline Survey Collection & Analytics

Critical Decisions at Business Speed

Leaders in the airline industry face relentless pressure to make high-impact decisions with increasing speed and accuracy. Competitor promotions and market conditions shift abruptly, traveler expectations evolve, and uncertainty threatens even the best-laid strategies. Enduring success requires actionable, fact-based intelligence delivered at the speed of business.

Fast & Accurate Intelligence

The Recon Airline Pulse service is your definitive intelligence partner, dedicated to transforming market signals into clear, decisive action. We deliver syndicated and proprietary, large-dataset insights a magnitude faster than traditional research, ensuring your team can act, react, and lead with exceptional confidence—no matter how fast the world moves.

From Question to Action in Days

Our mission is to empower airline leaders to take fact-based, decisive action. Recon's Airline Pulse platform is the engine that delivers on this promise. Each week we conduct thousands of in-depth airline surveys with a panel of 30 million consumers, creating the largest and most current first-party syndicated dataset for the airline market available, paired with the agility of weekly confidential questions of your choosing.

Iterate Inside Your Competitor's Decision Cycle

Our massive weekly data survey engine eliminates the traditional lag between question and answer. With our Airline Pulse, we provide you with the answers to your most important business decisions in record time. Submit questions Thursday, get answers Monday, receive a 10-20 page analysis Tuesday, and presentation Wednesday. This allows you to iterate and adapt as events unfold, giving you a decisive agility advantage over competitors who are still waiting for data.

Fidelity: 360° View of the Airline Market

High-stakes decisions demand unwavering confidence. We employ uniform measures to benchmark the airline landscape, providing a level of clarity and comparability unique in the industry.

Data Fidelity & Statistical Reliability

Rigorous quality controls reject unqualified responses at a rate 4-times to 10-times the industry standard, providing unmatched first-party insights from over 300,000 air travelers surveyed annually.

Customer Experience Drivers

Move beyond generic ratings to measure satisfaction across 18 distinct factors—from gate staff competence to in-flight Wi-Fi—to understand what truly drives "Overall Experience."

Brand & Loyalty Dynamics

Track brand perception, loyalty program effectiveness, and co-brand credit card appeal across your key customer and competitor segments.

Impact: Measurable Business Outcomes

Our first-party syndicated weekly data allows us to uncover signals that are invisible to others. By combining these insights with proprietary questions, we connect these unique insights to action, helping you move from a critical question to confident implementation faster than ever before.

Uncovering Hidden Revenue

Our data was first to reveal that while a competitor's new fare class was met with public skepticism, 23% of business and premium travelers showed high intent to purchase, identifying a multi-million dollar opportunity.

Pinpointing Competitive Threats

Our experience-specific tracking revealed that while a major carrier scored well overall, its satisfaction for "Boarding Experience" was plummeting. Simultaneously, we saw a smaller competitor achieve a +45 cNPS for that specific function, identifying a critical vulnerability before it became a visible threat.

Optimizing Loyalty & Card Strategy

Our platform identified that while baggage benefits are table stakes, high-quality in-flight Wi-Fi is a powerful, underleveraged driver for new loyalty sign-ups. We found 26% of frequent leisure travelers would join a loyalty program specifically for this perk, enabling a client to de-risk investment in a key digital amenity and build a targeted acquisition campaign that measurably grew its most valuable customer base.

A Platform Built for Airline Decision-Makers

The Recon Airline Pulse is a comprehensive intelligence solution designed to support your most critical tactical and strategic decisions. Our partnership provides a continuous, forward-looking view into the market dynamics that determine success.

Competitive & Market Intelligence

Benchmark against key competitors, understand market share shifts, and uncover the "why" behind traveler purchasing decisions in near real-time.

Improve Customer, Brand & Loyalty

Isolate the drivers of customer satisfaction, quantify the value of loyalty, and measure the true ROI of your marketing spend to strengthen your brand and grow your most valuable customer base.

Revenue, Product & Pricing Strategy

De-risk major investments by identifying the most compelling ancillary offerings and credit card benefits, testing traveler appetite for new products, and understanding pricing sensitivity before you launch.

Weekly Market Pulse

Leverage our weekly survey engine. Ask your most pressing questions one week and get answers the next, staying ahead of emerging trends and competitive shifts.

Weekly Executive Briefings

Receive a concise 10-20 slide PowerPoint analysis every Tuesday, followed by a strategic discussion with our industry experts to support your planning and execution.

Syndicated Dataset Access

Utilize the most current, large-sample first-party Airline customer insights platform for your own analysis and opportunity discovery via interactive Tableau dashboards.

Recon Airline Pulse