Mobile Devices Research Collection
Research covering smartphone adoption, upgrade behavior, consumer preferences, device insurance, OEM strategy, and the mobile purchase journey.
US Consumer Device Purchase Journey – Part 4: Demographic Segmentation and the Upgrade Pipeline
This report maps the demographic fault lines shaping the U.S. smartphone market, quantifies the upgrade pipeline across consumer segments, and identifies where future competitive battles will be won or lost.
View ReportThe U.S. smartphone market has entered a mature phase where growth is driven less by new adoption and more by upgrade timing, demographic behavior, carrier strategy, and device ecosystem dynamics. This collection examines the factors influencing consumer purchase decisions, replacement cycles, loyalty, insurance adoption, and long-term market share shifts across the mobile device landscape.
All Mobile Device Research
US Consumer Device Purchase Journey – Part 1
Market landscape, brand performance, installed base composition, device tenure, consideration, loyalty, and customer satisfaction.
US Consumer Device Purchase Journey – Part 2
Purchase drivers, feature priorities, hardware replacement triggers, and the gap between AI marketing and actual consumer behavior.
US Consumer Device Purchase Journey – Part 3
Pre-purchase research behavior, distribution channel dynamics, recommendation patterns, and the influence of word-of-mouth.
US Consumer Device Purchase Journey – Part 4
Demographic segmentation, upgrade pipeline analysis, brand strength by age cohort, and future competitive pressure points.
The Anxiety Premium: Structural Disruption and Behavioral Economics in the U.S. Device Insurance Market
Analysis of how device insurance is evolving from a high-margin fear-based attach product into a retention and lifecycle stabilization tool.
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