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Concept Review · August 2026
Recon Motion Concept
Exploring a repeatable short-form video system designed to strengthen Recon's LinkedIn presence and extend across Recon Intelligence Weekly, Insights, podcasts, research, data releases, and other key digital initiatives.
The Idea
A recognizable motion system for Recon content.
The original concept was a repeatable slide or carousel format for Recon Intelligence Weekly. Short-form video extends that idea with motion, pacing, sound, and cinematic storytelling while keeping the structure consistent and recognizably Recon.
The Week with Roger
Give each new podcast episode a recognizable short-form video treatment.
Insights Library
Create more discovery and repeat exposure for Recon's complimentary intelligence.
Premium Research
Extend the same branded motion language into report and research promotion.
The Bigger Opportunity
The newsletter is a natural place to start, but the larger opportunity is a recognizable short-form video system that can strengthen Recon's LinkedIn presence and extend across the website, Insights, research launches, podcasts, email, data releases, and other digital assets.
The subject and channel change. The Recon motion language stays consistent.
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