Mobile Devices Research Collection
Research covering smartphone adoption, upgrade behavior, consumer preferences, device insurance, OEM strategy, and the mobile purchase journey.
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US Consumer Device Purchase Journey – Part 4: Demographic Segmentation and the Upgrade Pipeline
This report maps the demographic fault lines shaping the U.S. smartphone market, quantifies the upgrade pipeline across consumer segments, and identifies where future competitive battles will be won or lost.
The U.S. smartphone market has entered a mature phase where growth is driven less by new adoption and more by upgrade timing, demographic behavior, carrier strategy, device ecosystem dynamics, and insurance economics. This collection examines the buying signals that shape replacement cycles, brand loyalty, channel performance, customer retention, and long-term market share across the mobile device landscape.
Device Purchase Journey
How consumers choose, replace, and stay loyal
Research on installed base composition, purchase triggers, feature priorities, research behavior, distribution channels, and the upgrade pipeline.
US Consumer Device Purchase Journey – Part 1
How are brand performance, installed base share, device tenure, loyalty, and satisfaction shaping the U.S. smartphone market?
US Consumer Device Purchase Journey – Part 2
What actually causes consumers to replace phones, and where does AI marketing fall short of real buying behavior?
US Consumer Device Purchase Journey – Part 3
Which research sources and distribution channels most influence smartphone purchase decisions before consumers buy?
US Consumer Device Purchase Journey – Part 4
Which demographic segments will drive the next wave of smartphone upgrades and competitive share shifts?
Device Insurance & Lifecycle Economics
The economics after the phone is sold
Analysis of device protection, lifecycle management, retention, and the changing economics of smartphone insurance.
Devices Are One Part of the Telecom Story
Looking beyond smartphones? Roger Entner's Telecom Intelligence Pack brings together premium research covering wireless competition, fiber strategy, Starlink, convergence, and the competitive forces reshaping the U.S. telecom industry.