Tanya Masiello is an Analyst and Managing Director at Recon Analytics, where she brings deep expertise in marketing analytics, strategic account management, and data-driven decision-making to the firm’s telecom and technology clients. Before joining Recon, Tanya spent over a decade at Neustar/TransUnion as Managing Director of Strategic Accounts, advising major telecom and media and entertainment brands on omni-channel targeting, eCommerce acquisition, and marketing optimization. Prior to Neustar, Tanya was Vice President of Client Services at Nielsen’s Telecom Practice Group, where she managed telecom research for cable and device companies. Earlier in her career, she held senior roles at Sprint, Nextel Communications, and SunRocket, where she managed budgets exceeding $1 billion, applied econometric modeling to media strategy, and managed telesales and eCommerce operations. Tanya holds a Master of Business Administration from the University of Maryland and a Bachelor of Arts from the University of Virginia. Tanya serves on the boards of Old Dominion Hounds and the Old Dominion Conservation and Education Foundation, supporting the preservation of Virginia’s rural countryside.
